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Impulsive buying: social and psychological aspects. What factors can affect the success of a new brand? The impact of advertising on acquisition of bad habits by teenagers. Branding and customer satisfaction. Consumer attitude towards functional food. Differences in male and female consumer making decision process 1. Marketing: Selected Doctoral Theses. TITLE: “Consumer Inattention, Uncertainty, and Marketing Strategy” -- Xinyu Cao () COMMITTEE: Juanjuan Zhang (chair), Tony Ke, John Hauser. ABSTRACT: This dissertation investigates the implications of consumer inattention and uncertainty for firms' advertising and pricing decisions. The first chapter is University of Brighton. The Sport and Exercise Science and Sports Medicine Research and Enterprise Group conducts innovative, applied research to tackle modern day challenges in sport, health and occupational settings. Read more. Self-Funded PhD Students Only Social Sciences Research Programme. More Details
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· These four factors (4Ps) are the key ingredients of a successful marketing strategy since they allow for an in-depth analysis of the market and marketing strategies concerning any particular product. The companies analyse the culture, the product itself, and the pricing of other similar products to gain a competitive edge for their business and production processes · How effective are the marketing strategies used by the Papemelroti in terms of: The use of Eco-friendly materials (dried leaves, pebbles, etc.) The use of Recycled materials for production 3. What are the problems encountered by the respondents as regards to the products and strategies? blogger.comted Reading Time: 12 mins Department of Marketing Research and Consumer Behaviour THESES OF PH.D. DISSERTATION Barbara JENES Theoretical and Practical Issues in Measuring Country Image Dimensions and Measurement Model of Country Image and Country Brand Supervisor: Dr. Judit SIMON professor Barbara J ENES
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Department of Marketing Research and Consumer Behaviour THESES OF PH.D. DISSERTATION Barbara JENES Theoretical and Practical Issues in Measuring Country Image Dimensions and Measurement Model of Country Image and Country Brand Supervisor: Dr. Judit SIMON professor Barbara J ENES Impulsive buying: social and psychological aspects. What factors can affect the success of a new brand? The impact of advertising on acquisition of bad habits by teenagers. Branding and customer satisfaction. Consumer attitude towards functional food. Differences in male and female consumer making decision process · These four factors (4Ps) are the key ingredients of a successful marketing strategy since they allow for an in-depth analysis of the market and marketing strategies concerning any particular product. The companies analyse the culture, the product itself, and the pricing of other similar products to gain a competitive edge for their business and production processes
Marketing Dissertation Topics for 2021
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